silverorange & Pride

Isa Grant

A twenty-years late celebration of our company queerness

Collection of silverorange slice logos with variety of rainbow colors
A rainbow of rainbows: the current known pride flags of the silverorange team.

Pride month may be over, but Pride events are just starting in the cities we at silverorange live in. I’m writing this in Halifax which kicked off its Pride celebrations yesterday. Pride PEI celebrations started today. Montréal and Vancouver both have Pride in early August.

And this year, silverorange has been celebrating.

Silverorange started as an apparent monoculture. We were seven Canadian white middle-class male teenagers when we started the company in 1999.

I was lucky enough to be one of those founding teenagers. My entire adult life has been spent as part of silverorange. On August 1st, just a few days ahead of the company’s 20th birthday, I’ll celebrate four years in the role of CEO.

Today we are 19 people with a far more varied mix of background, gender, and sexuality.I have a direct and personal role in that expansion of identity and representation within the company.

The same four years I’ve spent as the CEO has been a period of immense professional growth as I’m constantly learning how to do the job. It has also been a period of intense personal growth and the start of a lifelong project of living openly as a more genuine version of self. I am proudly and visibly trans and queer.

It’s no mistake that these things are intertwined. There has been a positive feedback loop of support from the silverorange team, and trust in my leadership, feeding back into the confidence and comfort in myself.

With all of this I’m personally feeling the desire to both mark and celebrate Pride more with each passing year.

I’ve been thinking about marking Pride as an organization for a while. We started kicking around rainbow versions of our logo many months ago. I knew I wanted silverorange to celebrate Pride this year, although at first I wanted to understand why it felt important.

I wasn’t sure that it wasn’t just the excitement of being a newly out queer. I wanted to make sure we weren’t just wrapping ourselves in a rainbow and participating in pink-washing with our company. Most importantly I wanted to make sure our team—especially the LGBTQ+ members, thought it was important and justified as well.

In the end I came up with the following important reasons:

  • Silverorange is far more than the founders and more queer than just me. We have a growing LGBTQ+ group inside our company spanning lesbian, bi-and-pansexual, and trans identities. Some of us in that group make this a foundational part of our public selves, and for some of the team it is a more private aspect of self. Overall it’s a facet of who we are as a group and we all want to celebrate that.
  • Our whole team has been genuinely interested and engaged in better understanding LGBTQ+ issues.
  • For a small group we’ve done a lot of hiring in the past four years, and are likely to do more in the future. Being loudly, clearly, and proudly queer is part of who we are now. Job candidates knowing this is a safe and welcoming environment is incredibly important for both them and us.
  • As an agency, we work with lots of teams and people. There are queer identities within that pool and bound to be more in the future. It’s just as important to extend the same sense of welcome to everyone we work with that we do for those within silverorange.

Seeing the silverorange of today, both more welcoming but also more willing to do the work of improving, is something I feel immensely proud of us all in. It is a credit to everyone who works here on the never-ending task of changing our culture for the better.

In the end, I think it’s important to celebrate how we have all grown and who we have become. Queer identity is wrapped up in struggle, but it is also joyous and worth celebrating.

In many ways this is 20 years overdue.

Queerness is joyous. Happy Pride Everyone.

silverorange slice logo with rainbow colors